Workstaff
HR Tech SaaSBread and Circuses worked with Workstaff from the ground up to build their inbound marketing strategy and organic lead generation capabilities, spearheading a migration to HubSpot and deploying AI-enabled workflows for intelligent topic clustering, smart content production with human editors, automated nurture sequences, and AI-assisted webpage creation and translation for the French market.
Challenges
Numerous industries—from hospitality to catering to experiential agencies—depend on temporary and flexible staffing to make their businesses work, but managing temporary staff is not easy at scale, especially if you rely on paper calendars and messy spreadsheets. Workstaff's staff scheduling and management software specifically serves this market. In the highly competitive space of employee scheduling software, the challenge was how to gain visibility, signal product differentiation, reach ideal customers, and increase the volume of valuable leads generated and meetings booked.
Services Delivered
How we helped Workstaff reach new heights…
Content Strategy & Planning
Developed an AI-informed content strategy and plan focused on organic search and high-value topical clusters that generate actual leads–not just traffic.
Smart Content Production with Human Editors
Created outstanding blog and newsletter content using smart production workflows with human editor oversight, ensuring content was unique, relevant and authoritative, and continuously optimizing the content library.
Website Architecture and Content
Transitioned Workstaff to HubSpot, developed AI-assisted industry pages, helped redesign the menu and created a translated version of the site to specifically serve the French market in Europe.
"The Bread and Circuses team developed and executed on a complete content and marketing plan for our first big user acquisition push, introducing us to key partners and developing a transition plan for continued growth."
Nick Dauchez
Workstaff
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